"You are exactly where you want to be. If you really wanted to be somewhere else, you would do the things it takes to get you there."

Those are the words of Michael Crisci, sales and management expert (and one of the most influential people in my career to date). In those two sentences, he nails the one thing that holds back so many people across all types of businesses: comfort.

People may say they want something different, but in the end they are too comfortable where they are to pursue any type of meaningful change.

Comfort is the enemy of innovation. Comfort is the enemy of problem-solving. Comfort is the enemy of the next great thing. Comfort steals more profit from you than any thief or corporate espionage. I hate comfort.

This recession is going to spawn some really great things in the near future, because it's making a lot of people uncomfortable for the first time. It's my personal mission in the next 18 months to help business owners translate their discomfort into entirely new prosperity.

Uncomfortable yet? Good. Call me.

Labels: creativity, differentiation, management, marketing, planning, strategy