My last post was about how getting too comfortable will hold you back. This is a spinoff point, namely, your customers' discomfort is your opportunity.

If your prospects are comfortable, they don't need you. If they're comfortable with the status quo or their current suppliers or their current results, there's not much room for you.

But that's where the current climate can be your friend. Lots of folks are uncomfortable right now, which gives you the chance to ride in on the white horse and solve their problems, allay their fears, give them peace, reduce their risk.

Here's a great chance to make them comfortable again -- with you.

Labels: customer centered, customers, management, marketing, strategy