It's 1:32pm. I've just changed from polo and khakis into a nice suit. Why? Because I want to.

This is an abnormal behavior from me. Usually when I'm putting on a suit, it's because I have to. Right this moment, about to present to a very formal and distinctive new company, it's because I want to.

And somehow, that makes all the difference.

When you really know your customers and enjoy serving them well, even things that are outside your comfort zone can be a pleasure.

Labels: customer centered, customer service, differentiation, marketing