I got re-energized yesterday. I was reminded once again how much fun it can be to be in business.

I was doing some free marketing reviews sponsored by a client of mine. I went to their offices, they spread the word, and several of their clients came in for a free review of their current plan for attracting business. The goal was to add to the good parts, eliminate any waste and shed some new light from a customer's point of view. It was a win-win-win proposition.

And I left feeling like I had just downed the business version of an energy drink. There was excitement!

These people were passionate, energetic, smart, proactive, and excited about what they were doing. It's not hard to help people like that!

"Iron sharpens iron," the saying goes. I think we all need to make a habit of spending time around creative, active people. I'm glad I did!

Labels: creativity, customer centered, differentiation, management, planning, strategy